Client Testimonial Gameplan Calculator

Not all testimonials are worth the same investment. Answer 10 questions to get a personalized production strategy based on your customer value, location, and business goals.

1. What's your average annual customer value? How much revenue does a typical customer generate per year?

2. How many new customers do you acquire per year?

3. Where is this client located?

Same city / within 50 miles Same region / within 3 hours drive Different region / requires flight International

4. Where will you primarily use this testimonial? (Select all that apply)

Website homepage or landing pages Organic social media Paid social media ads Sales presentations Trade shows / events TV advertising (local or national)

5. How recognizable is this client's brand in your industry? Scale: 1 = Unknown → 5 = Industry Leader

3 - Moderately Known

6. What type of product or service do you offer?

Physical product Software / SaaS Professional services Medical / Healthcare Other

7. Do you have existing B-roll assets (photos/videos of your product in action)?

Yes - plenty of high-quality assets Some, but could use more No, we'll need to capture everything

8. What's your budget range for this testimonial?

9. What's your timeline?

Urgent (need within 2 weeks) Standard (4-6 weeks) Flexible (no rush)

10. What's your primary goal for this testimonial?

Build trust with prospects Generate more leads Close more deals Educate customers on use cases